Diplôme Supérieur d’Arts Appliqués Lyon

École Supérieure d’Arts Appliqués La Martinière Diderot

Magic System


Louise Albuquerque Paraná – Graphic Design / Diploma Session 2021

Sometimes, the border between the real space and the virtual space is so porous that it gives the screen an almost magical dimension. As a consequence, this border provides multiple and varied creative possibilities to UX / UI designers.

However, in a society governed by functionalism where purification and simplification are the key words, how can we redesign today our digital interfaces ? How are UX / UI designers brought to question themselves in their creative process?

Magic System is a project that puts fantasy back at the heart of our interface systems. Equipped with a box that contains several accessories (catalogue, instructions, color chart) users are, like apprentice magicians, invited to experiment with a set of plugins : a joyful and off-the-wall universe that mixes anamorphoses, paradoxes… and other optical illusions.