Diplôme Supérieur d’Arts Appliqués Lyon

École Supérieure d’Arts Appliqués La Martinière Diderot



Solenn Goiset – Graphic Design / Diploma Session 2021

Taking a group picture is a common behaviour : with your family, with friends, at work… There are many photos kept over time that represent collective identities. “Clichés” is a project that aims at reviewing data visualization in a sensitive way. What can be revealed from people’s postures, from the various settings and clothes in the picture? What is the link between photographic clichés and social stereotypes?
This project aims to be interactive and participative : the curiosities from the photos are shared both on screen and paper. Any photograph from the collection is decoded in order to reveal the process that creates the group picture.