Léa Guiraud – Master Diploma – Graphic Design

Obesity has increased, and people have become more and more sedentary. Consumers are now aware of the link between their diet and their physical activity. Indeed the diffusion of public health and fitness brands’ messages urge people to practice sports. Having a perfect body becomes a necessity which is often inaccessible.

Thanks to an approach based on design fiction, the Move project tightens this link of hyper control between food and sports to the point of absurdity. This futuristic scenario stages an economic system where burnt calories are the new monetary unit. This fictional state offers a vision of anticipation on this (un?)healthy link, its identity and the upcoming problems it might raise. Through the political, commercial and digital spheres, we will question the role of food as “object of control ».