Sarah Beauchamp – Master Diploma – Graphic Design
The project evolves within the framework of an exploratory process in partnership with an architecture research lab. It questions the phenomenological representation of architecture, which differs from the traditional method used to represent buildings which is unfortunately too neutral most of the time. Indeed, on some media like specialist journals or Instagram, photographers focus on architecture’s visual appearance, without any context or users. The analysis of our human practice of architecture reveals some non-visual parameters which generate perceptual variations. Archimetrics program shows these variations through a range of systematic graphic effects and designs enhanced photographs which translate the complex relationships between architecture and body. It creates a centralized and organized database which allows researchers to provide a practical way of thinking, shared in an eponymous review.