Zoé Vaudou
Beyond Eros offers a sensual imagery, built in the current advertising context, nourished by feminist reflections and fashion images produced after the Weinstein case (Oct.2017). This new iconographic paradigm is based on the belief that fashion images have a responsibility towards the forms they generate. It was therefore a question of creating a repository of images evoking sensuality and the intimacy of bodies, while deconstructing the relationship of submission / domination that seems inherent to the image of desire. Thus, the ambition of this project is to make equality an absolute to be desired, including in the intimate sphere, one of the last strongholds where the relationship of domination / submission seems unsurppassable. To do this, this set of images was tested in situ through multiple communicating systems.