Rosanne Gonçalves – Master Diploma – Graphic Design

Nowadays we all have a real life and an online life. So we need to appear in a dematerialised way through avatars in order to interact with other users in those digital contexts.

Nevertheless, current available avatars do not compare to reality. Moreover, we do not have a real control on our on-line data as well as on our image and digital identity’s circulation.

« mex » offers the possibility of creating our own animated digital double. This 3.0 double is actually an artificial intelligence device that learns from our digital behaviours in order to develop itself autonomously according to contexts. Thanks to that process, it is able to protect ourselves and our data in a world without boundaries and constraints. It is a sort of guardian angel in this impalpable and unpredictable digital environment.